slow children at play sign

Facts (Check these out in your neighborhood):

Speeding in residential neighborhoods represents the single greatest complaint issue to police departments throughout the U.S. (KKAD25)

Most speeders in your neighborhood live in your neighborhood.(KKAD25)

Crash rates increase faster with an increase in speed on minor roads (which includes residential streets) than major roads. (NHTSA 2004)

The death rate per million miles driven on residential streets is almost 3 times the death rate on highways – .8 vs .3 (NHTSA2004)

It is not unusual for speeders to be clocked in excess of 40 mph (and even 50 mph on occasion) in 25-mph zones. (KKAD25)

Speeding extends the distance necessary to stop a vehicle.

  • At 20 mph the total stopping distance needed is 69 feet.
  • At 30 mph, the distance needed is 123 feet.
  • At 40mph, the distance needed is 189 feet which may not be enough distance and time for you to avoid hitting an object or person on the road (USDOT, NHSTA)

If you hit a pedestrian:

  • At 20 mph 5% will die
  • At 30 mph 45% will die
  • At 40 mph 85% will die

A study from the National Highway Traffic Safety Administration says the very old, the very young, and drinkers are the most likely to be hit and killed by a vehicle.  More than one-fifth of children between ages 5 and 9 killed in traffic incidents in 2001 were pedestrians. Pedestrians make up about one-eighth of the people killed in motor vehicle crashes, 4,882 of the 42,116 killed in 2001, the last year for which fill statistics are available.

We are well aware that statistics represent real people – sons, daughters, moms, dads, brothers, sisters, aunts, uncles, cousins, friends, co-workers, teammates, and more.  These people, who love and are loved, represent the faces of why KEEP KIDS ALIVE DRIVE 25® is committed to growing a nationwide campaign to increase safety for pedestrians and motorists alike in every community in all 50 states, as well as in countries beyond our border.

The information included here is from Keep Kids Alive Drive 25™.  PLEASE VISIT THEIR WEBSITE: